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 Boots in Milton Keynes is helping local residents identify any signs of skin caner through mole checks available in-store this Thursday 8th May.
Melanoma is the most dangerous form of skin cancer and the number of new cases in the UK has doubled in the last 20 years. However, most cases are easily treated and cured if detected in the early stages; Boots is therefore urging people from the area to check out their moles. Customers can book a consultation in advance by phoning 0800-0854428or through a dedicated website . Carried out by a highly trained nurse in a private area of the Boots store, the consultation will take 20 minutes and cost £49 to scan up to 3 moles. The results of each screening will then be sent to a consultant dermatologist for assessment before a full diagnosis is sent to the patient and their GP. Mike Brown, Boots Suncare Scientific Advisor for Boots, comments: Some types of skin cancer could be avoided if people checked their moles regularly. Patients are particularly advised to have their moles examined professionally if they notice any changes in shape, size, colour, or if a mole is itchy, bleeds or if a scab forms. By taking 20 minutes out of your day for a mole check at Boots, you could have peace of mind for the rest of the summer. MoleNetÔ, a screening service developed by Astron Clinica Ltd, offers the most thorough mole screening on the high street. A handheld scanner scans to a depth of about 2mm and visualises five different elements of the skin for the expert to view on-line: - Colour scan - used as a basis of diagnosis
- Blood scan - showing areas of increased and decreased blood typical of melanoma (only available using MoleNetÔ)
- Melanin scan - showing the total amount of melanin in the skin and lesion (only available using MoleNetÔ)
- Dermal Melanin Scan - showing deep irregular dermal melanin typical of melanoma (only available using MoleNetÔ)
- Collagen scan - showing irregular collagen changes typical of melanoma (only available using MoleNetÔ).
The nurse also takes a medical history of the patient and a colour photograph of the mole and, together with the scans, all of this information is sent to the expert doctor. "MoleNet™ at Boots offers the most ethical mole screening service on the market which also gives the consumer the best value for money, said Prof. Annie Brooking, CEO, Astron Clinica" Astron Clinica:Astron Clinica are a global skin imaging company, based in Cambridge UK and with offices in New York and Brisbane. Astron Clinica designs, develops and brings to market skin imaging products that incorporate its proprietary skin imaging technology SIAscopy. SIAscopy uniquely enables medical, pharmaceutical, cosmetic and aesthetic industry professionals to visualise up to 2mm beneath the surface of the skin using both a proprietary hand held scanner and an off-the-shelf digital camera. Awarded Frost & Sullivan's 2006 European Technology Innovation of the Year Award, Astron Clinica's products use SIAscopy to allow the measurement and non-invasive visualisation of the major dermatological constituents of skin - blood, melanin and collagen (in some of its products) - in vivo for the first time. SIAscopy is a technology that is trusted globally to help diagnose skin conditions as severe as skin cancer. Astron Clinica's customers include dermatologists, plastic surgeons, GPs, beauty clinics and aesthetic medicine practitioners. Astron Clinica, MoleNet, DERMETRICS, SIA, SIAscopy, Powered by SIAscopy, SIAscanner, COSMETRICS, SIAscan, SIAscope, Beau Visage, Beauty Timeline are trade marks of Astron Clinica Limited. |
